Vinod Denim Limited (VDL)came into being as an offshoot of Vinod Fabrics Pvt.Ltd., which has
been engaged in the processing of synthetic cotton fabrics for over 35 years. Textile
sector is a fast growing industrial segment and it is considered as a ‘Sunrise’
sector. Following an MoU with Government of Gujarat in the Vibrant Gujarat meet
– 2011 to implement the commitment with Government of Gujarat, we explored various
avenues for diversification and as a first stage decided to change our existing
product mix by introducing manufacture of Denim.
Indian denim market is among the fastest growing markets with the growth rate of
15%. Increasing number of middle-income families in India has given a chance for
denim apparels to capture a good market. Satellite Televisions has also played its
part in creating a fascination for Denim associated with the Western culture. The
attraction of Denim is universal and Indian youth is taking more and more to Denim
apparels. Manufacturers are coming up with novel ideas to capture the minds of consumers
especially the younger segment. Crosshatched, broken twill, stretch and multi-count
are some of the popular patterns of everlasting types.
In the ever changing world of fashion, one thing is certain; attraction for Denim
does not diminish. What was once the attire of the working class, became fashion
statement of the rich and fashionable and now the desired attire across all segments.
Vinod Denim has understood the cultural transformation due to Denim and is trying
to cater to all sections their affordable and preferred fabrics of the highest quality.